2 edition of alternate interpretation of the linear learning model of brand choice found in the catalog.
alternate interpretation of the linear learning model of brand choice
Includes bibliographical references (leaves R1-R2).
|Statement||V. Srinivasan and R. Kesavan.|
|Series||Research paper -- no. 251, Research paper (Stanford University. Graduate School of Business) -- no. 251.|
|The Physical Object|
|Pagination||21 leaves in various pagings :|
|Number of Pages||21|
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Professor V. “Seenu” Srinivasan received his Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Madras (Chennai), and was the gold medalist in his graduating class.
An Alternate Interpretation of the Linear Learning Model of Brand Choice. “Seenu” Srinivasan, R. Kesavan. The Journal of Consumer. Alternative definition, a choice limited to one of two or more possibilities, as of things, propositions, or courses of action, the selection of which precludes any other possibility: You have the alternative of riding or walking.
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